- Fans encouraged to ‘Fill the Gap’ in their record collection on what would have been the 13th Record Store Day
- Record Store Day Ambassadors ‘The Big Moon’ kick-off the campaign with a message of support
- BBC 6 Music celebrate record shops and their unique spirit with range of programming and artist interviews on April 18th
Tuesday 14th April: Record Store Day UK has joined forces with independent record shop owners to commemorate what would have been the 13th Record Store Day on Saturday 18th April.
The campaign #RSDFilltheGap encourages record lovers all over the country to show their support for their local record stores on Saturday by pledging to buy the one record that’s truly missing from their collection and Filling the Gap.
Fans are encouraged to share their pledged album on social media in the run-up to the 18th April by using #RSDFillTheGap and tagging their local record store. All record shops and their online platforms can be found via the store locator here.
On Saturday 18th April, BBC 6 Music will be supporting the campaign by celebrating the unique spirit of comradeship and entrepreneurial ingenuity that even in today’s challenging conditions has enabled so many shops to keep serving their customers in an online world with a range of programming and artist interviews.
This year’s Record Store Day UK Ambassadors The Big Moon are joining in the campaign with a message of support:
“We’re all looking forward to getting back out into the world and sharing physical space with our fellow humans again. If music and record stores are a part of your life and you have the means to be spending disposable income right now, please keep supporting them so they can be there for you when all this madness is over and the world starts turning again. Massive corporations will be fine. Support the shop down the road that you always drop by to chat to the staff and get their recommendations and get a decent cup of coffee. Support that shop you always go to in another city that you found cos the first time you went, you were looking for the ‘cool bit’. Support all the musicians whose songs you’re streaming to get you through these long days inside, by actually spending money on their work so they can continue making music for you! Treat yourself! Buy yourself a new friend! You won’t regret it."
The initiative aims to help drive sales of albums online as hundreds of independent record stores turn to online platforms amid the coronavirus lockdown.
Natasha Youngs of Resident Music said:
“Traditionally this would be the time of year when indie record shops celebrate the unique culture of their shops with their customers and community. With the event postponed, we'd still like to commemorate the event as an online community, encouraging our customers to engage with their local record shop / the place they would usually visit for Record Store Day in order to keep the spirit of the day alive while we wait for the real thing to take place. Identify the glaring omission from your collection or take a punt on something new or different. Let us help keep you sane whilst you're staying safe.”
Independent record stores have faced a double blow in recent months with the forced closure of their stores due to coronavirus and the postponement of Record Store Day which is undoubtedly their biggest trading day of the year. Like many independent businesses, they now face an uphill struggle to keep their business running throughout the government enforced lockdown.
Phil Barton of Sister Ray Records in Soho said:
“Just like every other business dealing with the lockdown record shops are facing difficult and challenging times. We'll be back as soon as is possible but in the meantime campaigns like this help us keep the faith”
Lots of record shops are still operating online and delivering vinyl and CDs to their customers throughout the crisis as many music fans have found their local record shop to be a lifeline during the isolation period.
Alongside the store locator on recordstoreday.co.uk, OfficialCharts.com has also launched an interactive record store finder, showcasing the 120+ independent stores across the country that will deliver records direct to your door. The map is shareable and embeddable, just paste in the iframe embed code (in notes to editors) in on your web page like a YouTube video embed. View map preview here
#RSDFilltheGap is also announced alongside other industry campaigns #LoveRecordStores, Record Store of the Day and #IsolationAlbums which have been a huge success in supporting the sector with high profile artist support and labels reminding the public of the power of music during these challenging times.
So if you love your local record store now is the time to show your support buying the record that will Fill the Gap in your collection.